Hi. Andreas here.
I help digital-first brands design high-quality products that work.

1

ABOUT ANDREAS

Introduction

I am Andreas Karlgren, a Swedish digital creative and Multidisciplinary Designer with 11+ years of experience in the field of digital design for national and international clients. Currently working with digital innovation at Basetool in Gothenburg, Sweden.

I'm a curious person always willing to learn and grow; with a passion for creative work and a big interest in usability, user experience and digital design. I'm excited by the challenge of creating smart, visually attractive, and user friendly interactive solutions for web and mobile.

As an artist, I strive to create cutting-edge interfaces by having a user-centered design process. Prototypes, screen flows and wireframes aid me in my everyday work to deliver top quality solutions for clients.

To me, working in a creative and intellectually developing environment is key. I work hard to expand my horizon, both as a professional and as a person. My passion drives me in each and every project I take on.

2

SERVICES OVERVIEW

My core services and capabilities.

01.
Digital design

With a solid track record in designing websites and apps, I deliver strong and user-friendly digital designs. I start with people, not problems, to create digital experiences since accessibility is the key to people-centred digital products. UI boards, design systems and flexible content components aid me to ensure everything is consistently on-brand.

02.
Brand & Visual Identity

With my extensive experience in creating everything digital, I'm able to establish a strong foundation in the choice of typography, color and photography. I declutter your visual identity. That means creating a holistic design system that works on all communication media, usable in todays digital world.

03.
Design systems

With the help of design systems, design work can be created and replicated quickly and ensure concistency at any scale. By utilizing premade UI components, digital styles and elements, design systems creates a unified language and visual consistency across products.

Art Direction ✳︎ Brand and Visual Identity ✳︎ UI Design ✳︎ Creative Direction ✳︎ UX Design ✳︎ Motion Design ✳︎Art Direction ✳︎ Brand and Visual Identity ✳︎ UI Design ✳︎ Creative Direction ✳︎ UX Design ✳︎ Motion Design ✳︎Art Direction ✳︎ Brand and Visual Identity ✳︎ UI Design ✳︎ Creative Direction ✳︎ UX Design ✳︎ Motion Design ✳︎
3

SERVICES IN-DEPTH

Product design

  • UI Design
  • Prototyping
  • UX design and usability
  • Design systems
  • User flow and wireframes
  • User testing

Branding

  • Branding
  • Brand guidelines & brandbook
  • Creative direction
  • Identity design
  • Logo design

Marketing

  • Social media graphics & templates
  • Branding for maketing
  • Display ad design
  • Illustrations

Got a project in mind?
Let’s talk.

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